I often get asked about what coaching is and who it is for so I am writing this in order to shed some light on the matter. 

Firstly Coaching is not for everyone.  Every good coach will tell you that they only want to work with clients who are committed to the work and will in fact turn down clients who do not make an effort to fulfill their part of the coaching relationship. Coaching is a fantastic opportunity and not to be taken lightly. It is a new age method of communication and it is becoming increasingly popular in the corporate field because it is so powerful and effective. Those who have been lucky enough to work with a personal coach will have a lot to say about its benefits.

Secondly coaching is for open minded people who demonstrate a flexible and willing attitude to trying something new. Most people think they are open minded but they are confusing this with being accepting of others who are different to them. That’s all well and good but, what open mindedness really means is that you are willing to change your own mind and behave differently yourself!  If you have been doing the same thing over and over and achieved the same dead end results then you have to be willing to try and do something differently in order to get the results you want. It sounds simple but changing our minds and doing things differently to how we used to do them is one of the hardest things we can do which with the help of a coach is made easier to understand and practice.

Thirdly coaching is for people who are willing to take a risk. Clients are asked to explore new and different possibilities to the ones they are used to exploring and for this reason they need to be willing to look at old things in a new way and look at new things with an open mind. People who take risks in life understand that half the success is in taking the risk, the other half is in making it work. Because in fact  in life there is no failure or success, there is only working towards achieving the outcomes we want, or not!  This is an extremely empowering concept that can be experienced through coaching and if understood can be very useful and liberating in life. Coaching provides the support and encouragement which turns an uncertain risk into a secure opportunity.  

Fourthly coaching is for people who want to get the most out of themselves and their lives. People who come to coaches want to get as much as is possible out of their time and efforts. They want to explore as many new avenues as possible and stretch their comfort zones as far as possible. They want to put in the extra time, effort and resources to help them achieve their goals. They are willing to learn new skills, they are happy to experiment and see what works for them and how they work best. They want to  look at themselves and the world with fresh eyes and better clarity. They want to feel differently about influences from experiences and people that have held them back from being independently, individually complete. They appreciate life and all it has to offer as much as possible. 

Fifth, coaching is for those who want to improve aspects of their life and personal performance that already works for them. Coaching will facilitate these client to observe and know themselves by increasing their self awareness in order to enhance what they are doing right so that they can achieve the maximum and best results for themselves, again this is a really empowering journey and will lead to increased self awareness, personal satisfaction and great for self confidence. 

Finally coaching is for those who want to take responsibility for their lives. All clients who come to work with a coach are ultimately taking responsibility for the development of an aspect of their lives or for the way they are living their lives as a whole. A coach will facilitate clients to explore their opportunities in depth and then exercise the choice of experiencing and realising the path that will bring them the greatest fulfillment and enrich their life the most. 

In short the summary is that coaching is for people who are passionate about personal development. It is for people who do not want to be bound by their past and are willing to take a risk and explore the possibilities they can offer themselves in their future. Coaching is for people who are willing and eager to make a change in their own mind and life. It is not a therapy nor an offering, coaching is the chance to do a work on one self. It facilitates a way of thinking, observing and behaving which is geared towards attaining success. That success differs in meaning from person to person, but the end goal is the same for all, it fulfills an inner purpose.